Marketing is complicated business. There’s just so much to take into consideration in order to advertise and market any product or service to the buying public. While marketers think of many things, one thing that is often overlooked is Marketing Music.
Yes, music plays a very important role in marketing and advertising. It’s been shown that people are more likely to buy something if a certain type of music is playing in the background while they browse. It’s not really known why music has this influence on people but there are many theories. For example, classical music has a soothing effect which may put a person in a calm and relaxed mood that makes them less likely to think about the consequences of an impulse buy. On the other hand, loud and upbeat pop music gets people excited and if they happen to be shopping, that extra shot of energy will make them more likely to buy something.
The next time you find yourself having to develop a marketing campaign, make sure to take music into account as it, no doubt, has an influence.