Budget-Friendly Trade Show Display Ideas

When promoting your business at a trade show, displays are essential for building a strong brand presence and communicating the value of your offering. However, all the bits and pieces that go into it can become expensive. Not everyone has the budget for it, especially if you are a new business in the stages of early growth. This blog will discuss ways that you can minimize costs while still being able to market your company well.

1.   Use a Pop-Up or Banner Display

Having a pop-up or banner display is an affordable but great way to communicate your brand identity and stand out at a trade show. Having a display attracts consumers and gives them a visual representation of your company. Consider getting trade show portable displays or banners, as these are lightweight and easy to move, saving you other operational costs in the future.

2.   Hand Out Inexpensive Goodies

One of the best ways to interact with potential customers and get them engaged with you is by handing out goodies that they will enjoy or use. This could be inexpensive hats, keychains, luggage tags, tote bags, water bottles, stress balls, etc. Choose things that resonate with your target audience and make sense for your company. This can boost your engagement immensely in an affordable manner.

3.   Buy in Bulk

Staying on the topic of having items to giveaway, consider buying them in bulk. Anything you are handing out along with display supplies, signage, brochures, samples, etc. can cost less when bought in bulk. If you attend trade shows frequently, it is important that you have enough inventory. Buying in bulk allows you to have enough materials at a discounted price.

4.   Simplify Transportation

Shipping or transportation costs can drive up your expenses tremendously. If you have to ship items for the trade show, try to get most of them in one shipment. It can also help to attend local trade shows and find easily transportable displays and items to decrease transportation costs.

5.   Rent or Share a Booth

A booth or display is a large portion of trade show business costs. If you do not attend trade shows frequently, consider renting a booth or sharing it with another business. This can help you save the large upfront costs of buying a display, especially if you don’t use it very often. If you are also just starting to promote your business at trade shows, renting or sharing is a good way to ease into it. Save money for other operations within your business until you are stable in the trade show world.

6.   Add a Social Media Section of Your Booth

An easy and afforable way to spice up your booth is by creating a space to create social media content. Either you can use this space to promote the company on its own socials, or potential customers can post social media content, where they could tag you and be entered into some form of giveaway.

Conclusion

Running a business has enough expenses as is. When you add all the marketing means on top, it can feel overbearing with all the costs. Try out these tips to save you money while still being able to market and promote your company’s products and services.