There is something about Minimalist Stationery that invites you to get productive. There is nothing fancy drawn on it and there are no extra markings, so there is nothing visually there to get in your way of getting the job done. whatever that job might be.
There are many companies and brands right now what recognize the need for minimalist products. People are tired of the frills and the visually distracting parts of stationary that, and if anything else, they will just print their own from the free options, like calendars, that they find online.
We are all busy with other complications in our lives, so the last thing we need is more complications when we sit down at our desks to get work done. Stationary that has nothing on it that is not needed, is precisely what is needed.