Businesses, companies, organizations, professionals and individual sellers use a variety of lead generation strategies. Advertising is the best strategy in this list but also the most expensive one if you advertise at major websites and media channels. It gives quick results. You can make advertising only a small part of your marketing campaign.
A weekly or monthly newsletter remains the most attractive option for generating leads. You simply prepare the newsletter with the right contents and send it to the people who have opted to receive it. You will need an email capturing system at your website to get the emails of prospects. People interested in your products will come through these newsletters. Be prepared with a good landing page to handle their queries and demands.
Some other lead generation options include incentive-based referral, deals and discounts, affiliate marketing, search engine optimization, social media optimization, content marketing, freebies, networking, events, and more. Use the strategies that will deliver the best results for your type of business and project.