These press release tips can help you to come up with the ideal release, and having it well written and informative can make a huge difference. It’s important to have an interesting and attention grabbing headline, as well as a first paragraph that gets straight to the point. A good method to make sure you include everything is to remember the 5 w’s – what, why, when, who and where. Numbers or statistics are important too, and can help to give your press release that added impact. Including quotes is a great way of making your release more human sounding and personal, and as a general rule, most press releases should be kept to a single page. Don’t forget to include your contact information or that of the company or relevant individual, and of course any press release should have perfect grammar and spelling.
