Influencer marketing is one of the most effective ways to reach a targeted, highly engaged audience and often results in significantly better conversion rates than other types of marketing techniques.
Australian influencers enable your marketing campaign to succeed in the somewhat idiosyncratic Australian market which can have specific cultural and language references which influencers can help you navigate.
While Australia is a relatively small country of around 26 million people it is a highly-developed country with Australians enjoying high incomes and a well-developed sense of personal and life style. This means that fashion, fitness, travel and living well tend to be recurring themes for influencers from Australia.
In addition, with over 70% of Australians using social media, the e-commerce market has become highly significant in the last several years or so with a spend of $18b+ last year. Influencer marketing remains one of the best ways of reaching this audience.