How Does Digital Marketing Work?

How Does Digital Marketing Work?

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For an entrepreneur, digital marketing might seem a little complex, especially if you have limited IT knowledge, and if your extent of computing is limited to word and excel documents and surfing the Internet, here is an overview of digital marketing and how it can strengthen your company’s online presence.

  • Search Engine Optimisation (SEO) – The term is often used when talking about digital marketing in general, although specifically, SEO is the art of improving a website’s rankings within search results. This skill is in great demand, as millions of online consumers search for products using Google and other search engines, and if you would like potential customers to find your website, you will need the services of a leading provider of SEO in Australia, who can really make a difference. Research tells us that 90% of all searches end in a sale, and the majority are found on the first few pages of a search result, which highlights the importance of having your website show within the first few results.
  • Social Media Marketing (SMM) – So important is social media, that there is a specialist field of digital marketing devoted to social media accounts. Once you hand over control of your Facebook, Twitter and Instagram accounts to the experts, they would cultivate a large online following, by posting quality content on a daily basis. Facebook, for example, has its own marketing department, and for a small investment, you can reach a few thousand users with a single Facebook post. People like to order products from social media platforms and you should be taking advantage of this by adding payment gateways to your social media platforms for easy ordering.
  • Understanding Algorithms – Search engines use complex algorithms to rank websites, and it is only an experienced SEO technician that understands this enough to make a difference when working on clients’ websites. Even though Google are very secretive about their methods used for ranking websites, an experienced SEO technician knows the basics and is always up to date regarding any amendments.

The overall goal of digital marketing is to drive traffic to the target website and there are numerous ways to do this; SEO, blogger outreach and, of course, social media platforms, to name but a few. Your company website needs ongoing development, building links and adding content that is both informative and engaging. If you would like to learn more about digital marketing, talk to a leading Australian provider, who can help you to improve your online status.

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