Regardless of your chosen industry, you will need digital marketing if you want to secure your market share, and your rivals will all be employing the services of a digital marketing specialist, such is the level of competition. When you look into digital marketing, it can seem daunting, but here are 3 tried and trusted digital marketing strategies that do produce desired results.
- Search Engine Optimisation – SEO, for short, is the art of improving a website’s rankings within specified search results, and when a potential customer searches with Google or another major search engine, your website will be more prominent within the search results, which helps potential customers find you. The process of improving a website’s ranking is an ongoing thing, and over a period of time, your website will be more prominent within specific search terms that potential customers are known to use. Once you are on the first page of search results, you can expect to see a surge in site traffic and with good conversion, many of those enquiries will result in a sale.
- Outreach Blogging – This involves commissioning a number of blogs written about your industry by professional content writers, and with carefully inserted links to the client’s landing page, the articles are then posted on popular blogging sites that have a high volume of readers. A leading SEO company such as Smart Digital would be more than capable of using this method to drive traffic to your website, and you decide how many articles are posted, from 10-200, depending on your budget. This effectively spreads your links across the Internet, while also providing a digital path for potential customers to find you.
- Create your Own Mobile App – More and more companies are seeing the major benefits that creating an app has to offer. Basically, you are building a digital platform that gives you a direct link to your clients’ digital screens, which can be the perfect platform for promotional content, and let’s not forget that customers can order products from your mobile app. Once the app is ready, you can inform your customers that they can download the app in either Android or iOS format for free from Playstore.
It doesn’t matter what industry you are in, digital marketing can really boost your business, and with a Google search, you can be talking to a leading digital marketing company and they can assess your online presence and put together an aggressive marketing plan that will drive traffic to your website and social media pages.