What is Lead Generation Software? Lead generation, essentially the process of capturing and activating interest in a product or service so that it can be turned into a potential sales channel, helps businesses to nurture interested leads until they become ready to purchase. Although many companies use traditional methods of lead generation such as print, television, and telephone campaigns, there is a growing number who are turning to lead generation software to boost their sales performance. This software can help provide businesses with the ability to capture and develop contact information for marketing initiatives, such as direct mail pieces, email solicitations, and telephone hotlines. Lead generation software can also help monitor activity in response to the lead and help determine whether or not the lead is truly worthy of consideration for follow-up activities.
By tracking and analyzing the activity of lead contacts and determining where and how much interest is generated by each contact, marketers can determine when to send follow-up communications and what follow-up messages should be sent in order to generate the most sales.