Livestreaming services enable audio and video of real-time events to be broadcast to viewers through the internet. It has become a popular way to conduct meetings and other functions for businesses and organizations, especially with the advent of the COVID-19 pandemic where in-person meetings can carry the risks of infection. Other benefits of livestreaming include:
• Reaching a larger audience – while physical meetings may have restrictions in terms of the number of attendees, livestreamed events can have an unlimited audience.
• Additional types of content can be integrated – video and other multimedia elements can be incorporated into a livestream easily
• Ease and convenience – it is easy for people to join livestreamed events with many computers including built-in video, microphone and headphone devices
• Analytics tracking – livestreaming software provides tools for tracking the number of viewers and the interaction they have with the event.